In China lots of local companies had on site facilities, long leaves of absence for pregnancy and lots of benefits, and for MKC to compete on the sales side, to attract employees they would potentially have to offer something that would mirror what they Chinese were already being offered. Label should be applied to jars or stamped directly onto the container and both English and Chinese instructions should be included in the packaging.
Among some of the hurdles MKC needed to overcome was to find the best firm to partner up with in a Joint Venture.
Guangzhou- was the most flexible for business approval and hiring. Canada and the United States. Chinese market was a rapidly growing and changing, yet was a relatively unknown market with substantially lower individual purchasing power.
The remainder of the sales were made through joint venture stores and direct selling companies. Next would be the Packaging Design- The entire Product should be packed in attractive glass or plastic jars with colored caps.
Now you will need to be careful in respect of self-referencing. The company could look at close competitors or similar domestic companies that have already entered the market to get firmer costs in relation to market entry.
Most of the foreign products were distributed by using a joint venture company and a licensed distributor. There was growing difference between the urban and rural areas.
For MKC to reach Economies of scale it would take time for the company, if it would manufacture the products in Japan. If MKC entered Japan they would face high competition from the top five companies of Japan including some foreign companies.
After this exercise the marketing manager should probably try to visit the final handful of nations remaining on the short, short-list. The labels should be applied to jars in an attractive way and written in both English and Japanese.
The Argument for MKC to enter Japan was that inan increasing percentage of Japanese women were going back to school to achieve higher education and working outside the home and This is the marketing mix I would recommend to Dandurand for the entry of MKC to China The marketing mix I would recommend to Dandurand if she entered Japan would be to start with the Product Design- Products should be designed according to the standards of the Japanese consumers, that they should take the time to understand the Japanese customer and design the product per these standards.
Next would be the Advertisement- The advertisements should be on regional and provincial television channels and also there should be some sort of advertisement in the printed media popular Magazines and in department stores including brochures and skin treatment books.
Chinese distribution systems were more accessible to U. In regard to this new brand launches were often initially more successful in Beijing than in Shanghai. On a first impressions basis at least one can ascertain in what ways the nation is similar or dissimilar to your own domestic market or the others in which your company already trades.
Also Japanese people believed that that they have sensitive skin and perhaps only local manufacturers can understand these key facts and beliefs better than foreign entries.
Japanese Ministry of Health need to give their approval for products sold in Japan and it would take time as well as product quality which would be suitable for the Japanese market. Forty percent of all cosmetics sold were to women in their 20s and 30s which totaled Eighty seven percent of the Chinese women worked and many held two job one state job and the other independent.
In regard to this new brand launches were often initially more successful in Beijing than in Shanghai. Another factor is the bargaining power of the supplier, if MKC charges a higher price than other makeup wholesalers, the suppliers will have the power to cause MKC to lower their prices or they will threaten to start using other makeup wholesalers.
Another factor is the bargaining power of the supplier, if MKC charges a higher price than other makeup wholesalers, the suppliers will have the power to cause MKC to lower their prices or they will threaten to start using other makeup wholesalers.What Criteria Should Mkc Use In Deciding How To Prioritize Foreign Market Entry Opportunities Why.
Objectives 1. Define international business and discuss how it differs from domestic business.
2. Define and discuss key terms and concepts related to international business. 3. Case Discussion topic One page 2: Prioritizing foreign market entry. What criteria should MKC use in deciding how to prioritize foreign market entry opportunities?
Why? click here for more information on this paper. Case Discussion topic One page 2: Prioritizing foreign market entry. What criteria should MKC use in deciding how to prioritize foreign market entry opportunities? Why? Are you looking for a similar paper or any other quality academic essay? Then look no further.
Our research paper writing service is what you require. First, they should make sure that the market is viable. If there is no growth or the market is supersaturated with cosmetics companies, they may fail immediately.
Next, they should make sure that it makes economic sense. Why has MKC not been successful as Avon in penetrating international markets? 2. What criteria should MKC use in deciding how to prioritize foreign market entry opportunities?
MKC would also be fighting to take shareholders from other companies. 1 million had already been spent just in preparation for the market entry. China on the other hand had never had never been introduced to the party plan approach and MKC would be the first to .Download